- Handcrafted in our British Workshop
Last updated: 31 August 2026
Michael Platt Goldsmith & Jewellers respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit the Michael Platt website, contact us, visit our premises, make an enquiry, arrange an appointment, purchase jewellery or use one of our jewellery services.
For the purposes of UK data protection law, the data controller responsible for your personal information is:
Aurelius Goldsmiths Limited
trading as Michael Platt Goldsmith & Jewellers
Registered Business Address:
1 Aston Court
Kingsmead Business Park
C/O Orabelle Group Limited
High Wycombe
Buckinghamshire
United Kingdom
HP11 1JU
Email: info@michaelplatt.co.uk
The personal information we collect will depend on how you interact with Michael Platt.
It may include:
We aim to collect only the personal information reasonably necessary for the relevant purpose.
We may collect personal information directly from you when you:
We may also collect certain technical information automatically when you use our website through cookies and similar technologies.
In appropriate circumstances, we may receive information from third parties involved in providing a service to you, such as payment providers, delivery providers, insurers or other professional service providers.
We may use your personal information to:
Respond to enquiries
We use your contact details and the information you provide to respond to questions about our jewellery, services, appointments and commissions.
Provide jewellery and services
We may process your information to provide products and services you have requested, including purchases, bespoke jewellery commissions, repairs, restoration, remodelling, valuations, restringing and jewellery insurance replacement.
Manage appointments and consultations
We may use your information to arrange, confirm and manage appointments or consultations with our team.
Process orders and transactions
Where you purchase jewellery or commission work from us, we use relevant personal information to administer the transaction, arrange payment and fulfil our obligations to you.
Communicate about work entrusted to us
Where jewellery has been entrusted to Michael Platt, we may contact you regarding estimates, design decisions, progress, completion, collection or other matters relating to the service.
Arrange deliveries and collections
Where appropriate, we may use your information to arrange the secure delivery or collection of jewellery.
Maintain business and financial records
We may retain appropriate records relating to purchases, commissions and services for accounting, taxation, warranty, insurance, fraud prevention and other legitimate business purposes.
Improve our website and services
We may use website and analytical information to understand how visitors use our website and to improve its content, usability and performance.
Marketing
Where permitted by law, we may use your contact details to tell you about Michael Platt jewellery, services, events, news or other information that we believe may be of interest to you.
You can unsubscribe from marketing communications at any time.
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following:
Contract – where processing is necessary to enter into or perform a contract with you, such as fulfilling an order or carrying out a jewellery commission or service.
Legitimate interests – where processing is necessary for the legitimate operation and development of our business and those interests are not overridden by your rights and interests.
This may include responding to enquiries, maintaining customer relationships, protecting our business, preventing fraud and improving our services.
Consent – where you have given us consent to process your information for a particular purpose.
Where we rely on consent, you may withdraw that consent at any time.
Legal obligation – where we need to process or retain information to comply with a legal or regulatory requirement.
We may occasionally send you information about Michael Platt products, jewellery services, events or other relevant news where we have an appropriate lawful basis to do so.
Where consent is required, we will ask for it.
You can stop receiving marketing communications at any time by using the unsubscribe option included in a marketing email or by contacting us at info@michaelplatt.co.uk.
Stopping marketing communications will not prevent us from contacting you where necessary in connection with an existing order, commission, service, appointment or other transaction.
Where payments are made electronically, payment information may be processed by specialist payment service providers.
We do not intend to retain complete payment card details unless this is necessary and lawful for the relevant transaction and appropriate security measures are in place.
Payment providers may process your information in accordance with their own privacy policies and legal obligations.
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and, where applicable, support marketing activities.
Some cookies are necessary for the operation of the website. Other cookies, such as certain analytics or advertising cookies, may require your consent before they are placed on your device.
Where required, you will be given an opportunity to manage your cookie preferences.
Further information about the specific cookies and technologies used by the Michael Platt website should be provided through our cookie information or cookie preference tool.
We do not sell your personal information.
We may share personal information with trusted third parties where this is reasonably necessary to operate our business or provide services to you.
These may include:
Where third parties process personal information on our behalf, we expect appropriate data protection and security arrangements to be in place.
Some of the technology and service providers used in operating our website or business may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law and that appropriate safeguards are used where required.
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, taxation, insurance and regulatory requirements.
Different categories of information may therefore be retained for different periods.
For example, records relating to purchases, commissions and financial transactions may need to be retained for longer than information relating to a general enquiry.
When personal information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it.
We take the security of personal information seriously and use reasonable organisational and technical measures designed to protect it against unauthorised access, alteration, disclosure, loss or misuse.
Access to personal information is restricted to people and service providers who reasonably require it for legitimate business purposes.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.
These may include the right to:
These rights are subject to certain legal conditions and exemptions.
To exercise a data protection right, please contact us at:
We may need to ask for information to confirm your identity before responding to a request.
If you have concerns about how we use your personal information, we encourage you to contact us first so that we can investigate and try to resolve the matter.
You also have the right to complain to the UK supervisory authority for data protection:
Information Commissioner's Office (ICO)
Information about making a complaint and your data protection rights is available from the ICO at ico.org.uk.
Our website may contain links to websites operated by third parties.
Michael Platt is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
Our products and services are not generally directed at children, and we do not knowingly seek to collect personal information from children through our website for marketing purposes.
If you believe that a child has provided personal information to us inappropriately, please contact us.
We may update this Privacy Policy periodically to reflect changes in our business, website, services, technology or legal obligations.
The latest version will be published on the Michael Platt website, and the date at the top of this page will indicate when it was last updated.
If you have questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:
Michael Platt Goldsmith & Jewellers
Aurelius Goldsmiths Limited
Registered Business Address:
1 Aston Court
Kingsmead Business Park
C/O Orabelle Group Limited
High Wycombe
Buckinghamshire
United Kingdom
HP11 1JU
Email: info@michaelplatt.co.uk
I recommend one more step before this goes live: I should audit the new Michael Platt website specifically for privacy compliance. That would let me identify the actual analytics platform, cookie banner, contact/enquiry forms, newsletter system, embedded services and any tracking technologies, and then revise Sections 6–9 so the policy describes what the website actually does rather than relying on “may” wording.
