Michael Platt respect your right to privacy and aim to ensure that we are fair and transparent when collecting and using the personal information you have provided to us.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Personal data is any information relating to an identified or identifiable person, which would include your name, postal address and email address.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide you from time to time so that you are fully aware of how and why we are using your personal data. This privacy policy may change from time to time and we will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, if appropriate, by email).

This privacy policy describes how Michael Platt Limited collects and uses personal information in accordance with applicable data protection laws, including the General Data Protection Regulation.

For the purpose of data protection legislation, the data controller is Michael Platt Limited, 1 Church Road, London, SW19 5DW.

The purpose of this Privacy Policy is to give you a better understanding of:

  • What information we collect,
  • How we use that Information,
  • How this information is shared,
  • Your rights; and,
  • Other useful privacy and security related matters.

Contact Us

If you have any questions about how we protect your privacy, contact us.

Email us at:  info@michaelplatt.co.uk

Write to us at: Michael Platt, 1 Church Road, London, SW19 5DW

Updating Your Personal Information

If you would like to review your email marketing preferences or update your personal information, contact us.

Email us at:  info@michaelplatt.co.uk

Write to us at: Michael Platt, 1 Church Road, London, SW19 5DW

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How do I unsubscribe?

We would like to contact you by email about latest products, services, offers and events, but if you decide that you don’t want to receive these communications at any point, you can unsubscribe as follows:

Email us at: info@michaelplatt.co.uk or click on the unsubscribe button on the bottom of any email we send you.

Why do we collect data?

We want to give you the very best experience when shopping with Michael Platt and so we collect data which helps us to understand you better and to personalise our services and the messages we send to you.

What personal data do we collect and why?

We collect your personal data when you place an order, sign up for our marketing communications, browse our website or use the other services offered by our website. The data we collect includes details you provide to us, such as your name and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website, and interaction with emails through the use of cookies and other tracking technologies (e.g. pixels). We use this data to:

  • Take your orders, process your payments and deliver the items you have purchased,
  • Provide any additional services you have requested, such as our marketing communications,
  • Give you access to services reserved for registered users, such as Wish Lists and product alerts,
  • Deliver your Michael Platt post, if you are a customer or account holder,
  • Provide you with help and assistance via product enquiry service,
  • Monitor the performance of our campaigns; and,
  • Personalise your visit to the website and ensure that content from our site is presented in the most effective manner for you and for your computer.

Under data protection law, we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to deliver your purchases or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe may be of interest to you if we have your explicit consent for this activity. You can opt-out of sales and marketing communications from us at any time.

Who does this privacy policy apply to?

This privacy policy applies to all persons whose personal information we collect and use through the website. This includes individuals in the categories below or who work for any the following:

  • Customers
  • Enquirers
  • Visitors to our website
  • Subscribers to our newsletter
  • Individuals captured by CCTV images

Protection of Personal Data?

We employ security measures to protect, so far as reasonably possible, your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction, and damage. We will retain your information for a reasonable period or as long as the law requires or permits.

How do we use your personal information?

We may collect, use and disclose your personal information in order for us to operate our business. This includes:

  • Processing it to enable us to buy, sell and advertise our products,
  • Carrying out our obligations arising from any contracts entered into between you and us,
  • Processing your online orders,
  • Creating your online profile,
  • Maintaining our own accounts and records,
  • The use of CCTV systems for crime prevention,
  • Carrying out market research and analysis including satisfaction surveys,
  • Carrying out analysis of consumer choices; and,
  • Providing marketing and other information, products or services to you that you request from us or which we feel may interest you, in accordance with the preferences you have expressed.

If our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

In addition, when you place an order through our website we engage reputable third-party banking and distribution institutions to handle our credit card transactions and order fulfilment. We share with them the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligations to keep your personal information private and are subject to stringent data security requirements.


Where you have expressly consented to such use, for example when you create an account with us, we may use information held about you, or permit selected third parties to use such information, to provide you with information about products, promotions and special offers which may be of interest to you as well as personalised communications and we or they may contact you about these by email, post or telephone. You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or not checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at info@michaelplatt.co.uk contacting us online using our ‘Contact Us’ form.

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;
  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example, data on the content you access, how long you stay on our Site, etc;
  3. Targeting cookies
    Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalise the information you see on our Site for you; and
  4. Third-Party Cookies
    Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:

    1. Monitor user preferences to tailor advertisements around their interests.


This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.


If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue.

Contact Information

Contact us at: info@michaelplatt.co.uk.